Account Director

• Led cross-channel marketing strategy for Uniqlo’s U.S. and Canada e-commerce, integrating paid media, organic search (SEO), and CRM data to enhance customer journeys.

• Advised on first-party data strategy, consulting on customer segmentation recommendations, tagging, and measurement frameworks across digital channels.

• Developed a cross-functional performance reporting system, integrating Google Analytics, Looker Studio, Qlik, and exploring media attribution tools for real-time campaign optimization.

• Streamlined creative production and trafficking workflows, ensuring assets were scalable across media plans and optimized for omnichannel use.

• Partnered with SEO, Data, and Media teams to implement efficiency and alignment between paid, owned, and earned media strategies.

Account Director

• Built an AI-driven marketing automation system that optimized creative production and improved campaign execution efficiency by 30%.

• Led omnichannel content optimization, ensuring marketing messages were dynamically personalized across email, onsite, and in-app experiences.

• Developed first-party data utilization frameworks, integrating customer behavior insights with owned media to enhance early user adoption strategies.

• Standardized reporting across digital touchpoints, improving visibility into customer interactions and conversion attribution across email, app & web.

• Collaborated with data science and UX teams to refine engagement-based audience segmentation and predictive modeling strategies.

Account Director

• Led digital owned marketing strategy for Samsung Home Appliances & Home Electronics, optimizing .COM, digital banners, and CRM/email engagement.

• Integrated web analytics and media attribution tracking into the customer journey, refining content personalization and paid media optimization.

• Managed SEO and content development workflows, ensuring organic and paid strategies worked together to maximize search visibility and engagement.

• Collaborated across Publicis’ cross-agency teams (media, analytics, creative, and CRM) to unify marketing execution and measurement.

Account Supervisor

• Developed omnichannel user engagement frameworks, incorporating UGC campaigns, CRM strategy, and paid media amplification.

• Launched an interactive digital brand experience installation, optimizing customer engagement across in-person, web, and social channels.

• Led cross-functional collaboration between creative, media, and analytics teams to align brand messaging, digital engagement, and measurement frameworks.

• Mentored a dynamic and evolving team, with multiple direct reports across various projects

Account Supervisor

• Led B2B accounts in the finance, legal, and accounting industries as agency of record, responsible for strategic brand planning and cross- channel content creation

• Worked with strategy to build brand messaging framework to inform thought leadership on client website

• Utilized TBWA’s ‘Disruption’ methodology to identify relevant opportunities to inject the client’s brands into culture

• Collaborated with leadership to explore and structure new business models and operations for the agency

Senior Account Manager

• Worked across multiple clients, including NBCUniversal Pictures, Home Entertainment, New Orleans Tourism Marketing Corporation, Anheuser-Busch InBev, and Stella Artois

• Led website development for New Orleans Tourism client, acting as liaison between the tech team and client stakeholders

• Planned and executed paid media with the media team in digital/display, video/preroll, and social spaces

• Developed and Implemented custom intranet and internal marketing website for AB-InBev, facilitating collaboration across all brands

• Produced event campaigns content around the Stella Artois activation ‘Sensorium’

• Oversaw full 360 campaign development and integration, including TV, print, radio, OOH, and digital (owned and social)

Account Manager

• Partnered directly with Reckitt Benckiser stakeholders to optimize website SEO for the most effective media spend across digital channels

• Utilized campaign management tools such as Power Editor, and third-party tools such as Voxsup to oversee campaign success

• Managed and optimized Facebook advertising campaigns for multiple clients from CPG (Nestle, Reckitt) and banking (Chase) verticals

• Utilized customized tools and methodologies to strategically optimized programmatic campaigns against our KPI’s

Assistant Account Executive

Contributed to major product launches and redesigns for All-New Honda models, overseeing various aspects of campaign execution, including TV and photography shoots.

Managed and coordinated Honda's social media efforts on platforms like Facebook, Pinterest, and YouTube, enhancing the brand's online presence.