Turning complexity into clarity.
With 15+ years of experience, I help brands connect the dots across media, data, and creative — transforming disjointed ecosystems into seamless customer journeys.
Tech nerd. Gamer. Father.
Builder of better systems.
I’m endlessly curious about how things work — from AI workflows and content automation to storytelling in video games and marketing systems. I learn by doing, lead with empathy, and believe that structure and creativity don’t just coexist — they scale each other. I bring that mindset to every project, every partnership, and every opportunity to build something better.
My Expertise
Creative
I help creative teams work smarter (not harder) by bringing clarity to briefs, structure to workflows, and measurability to storytelling. Whether launching AI-powered content systems or optimizing asset production for omnichannel scale, I make sure creativity serves performance and purpose.
Technical
I thrive at the intersection of strategy and systems. From MarTech integration and CRM tagging frameworks to web analytics and automation, I translate complexity into scalable solutions. I’m fluent in how platforms talk to each other and how to make them work better together.
Media
I bridge paid and owned channels to create integrated performance ecosystems. From SEM and social to SEO and CRM, I specialize in aligning media strategy with business goals, leveraging real-time data, first-party insights, and a deep understanding of the full customer journey.
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UNIQLO
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Samsung
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PayPal
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Corteva Agriscience
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Thompson Reuters
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BNY Mellon
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AB In-Bev
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New Orleans Tourism
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NBC Universal
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Honda
- UNIQLO - Samsung - PayPal - Corteva Agriscience - Thompson Reuters - BNY Mellon - AB In-Bev - New Orleans Tourism - NBC Universal - Honda
Brands I’ve worked with include:
Tinkering with AI, storytelling, and systems that scale.
Whether it’s building prompt workflows, exploring creative ops automation, or designing a card game from scratch, I use side projects to test, learn, and grow.